UX / Product Designer
I design user-centered product ecosystems across hardware, digital platforms and brand experiences.
From launching ventures to advising leadership, I connect design, business, and culture to help lifestyle and luxury brands shape their identity, craft immersive stories, and scale across digital and physical channels. I’ve worked with both agencies and major companies like Renault, PSA, and Logitech, combining design thinking with digital and AI tools to build impactful brand ecosystems.
-
Led design strategies for luxury goods and wellness & hospitality projects, focusing on brand development, customer engagement, and digital innovation.
Created and managed physical and digital content across social media, influencer partnerships, and advertising to boost brand awareness and sales. Skilled in market research and competitive analysis to ensure products meet customer needs.
Managed product launches from concept to market, optimizing distribution and building key industry relationships. Drove growth through strategic collaborations, PR, and event marketing, consistently achieving sales and brand recognition. -
I design physical and digital products that create meaningful user experiences — where functionality, emotion, and performance work together. With a multidisciplinary background spanning product design, branding, and retail, I’ve led the development of consumer-facing products from early concept to market launch.
My approach combines hands-on design, systems thinking, and AI-enhanced workflows to translate insights into scalable solutions. I focus on creating intuitive, user-centered experiences that balance desirability, technical feasibility, and business impact.
-
Whether it's brand identity, product packaging, or digital assets, my approach is strategic and tailored to reflect each brand’s unique story. I leverage the latest design tools and trends to deliver innovative solutions that not only capture attention but also resonate with target audiences across different platforms and mediums.
-
Using creative tools and a customer-centric approach, I've guided business teams fostering design thinking and influencing strategies on a scope of 3-5 years. Empowering teams to focus on their work with precision and dedication.
-
At the forefront of innovation, I utilize cutting-edge AI tools like ChatGPT, Sora, Runway, Midjourney… to push the boundaries of creativity and efficiency. These tools allow me to generate fresh, compelling visual concepts, streamline workflows, and produce dynamic designs tailored to each client’s unique needs.
By integrating AI into my design process, I deliver high-quality, future-ready content that stays ahead of industry trends.
VILLA TOSCANNA
An agricultural estate in Tuscany focused on therapeutic cannabis cultivation. The project blends tradition and innovation — combining medical-grade cannabis production with a unique agriturismo experience rooted in local heritage, nature, and wellness. Our vision is to create a place where modern science and ancestral knowledge meet, offering both high-quality medicinal products and immersive stays that reconnect people with the land.
