Led design strategies for luxury goods and wellness & hospitality projects, focusing on brand development, customer engagement, and digital innovation.

Created and managed physical and digital content across social media, influencer partnerships, and advertising to boost brand awareness and sales. Skilled in market research and competitive analysis to ensure products meet customer needs.

Managed product launches from concept to market, optimizing distribution and building key industry relationships. Drove growth through strategic collaborations, PR, and event marketing, consistently achieving sales and brand recognition.

I design physical products that tell stories—fusing form, function, and emotion. With a multidisciplinary background in branding, retail, and creative direction, I’ve developed consumer-facing products from concept to shelf, ranging from jewelry and tableware to sculptural objects.

I combine hands-on design with 3D tools, product expertise, and AI-powered workflows to bring bold ideas to life. My approach is rooted in culture, sustainability, and the desire to create objects that leave a lasting impression.

Whether it's brand identity, product packaging, or digital assets, my approach is strategic and tailored to reflect each brand’s unique story. I leverage the latest design tools and trends to deliver innovative solutions that not only capture attention but also resonate with target audiences across different platforms and mediums.

Using creative tools and a customer-centric approach, I've guided business teams fostering design thinking and influencing strategies on a scope of 3-5 years. Empowering teams to focus on their work with precision and dedication.

At the forefront of innovation, I utilize cutting-edge AI tools like ChatGPT, Sora, Runway, Midjourney… to push the boundaries of creativity and efficiency. These tools allow me to generate fresh, compelling visual concepts, streamline workflows, and produce dynamic designs tailored to each client’s unique needs.

By integrating AI into my design process, I deliver high-quality, future-ready content that stays ahead of industry trends.

I create engaging and unique content for various platforms, from social media posts to blogs and videos. With a focus on storytelling, I ensure each piece connects with the audience and delivers value. I keep up with the latest trends and tools to produce creative content that aligns with marketing goals and resonates with viewers.